SaaS Website Design Prompts
Professional AI design prompts for SaaS and B2B software websites. Learn from industry leaders like HubSpot, Slack, and Notion with copy-paste ready style guides that help LLMs generate conversion-focused SaaS landing pages.
What is Saas Website Design?
SaaS website design balances aesthetics with conversion optimization. These designs feature clear value propositions, strategic CTA placement, social proof sections, and pricing tables. The goal is to communicate complex software benefits simply while guiding visitors toward signup or demo requests.
Common Use Cases
- SaaS product landing pages
- B2B software marketing sites
- Pricing and comparison pages
- Feature showcase websites
- Free trial signup flows
Design Characteristics
- Bold headlines with clear value props
- Strategic CTA button placement
- Feature grids and comparison tables
- Customer testimonials and logos
- Interactive product demos
Saas Design Prompts
Linear
SaaS## Color Palette - Primary: #5E6AD2 (Linear Purple) - Background: #0A0A0B, #1B1B1F, #26262A - Text: #FFFFFF, #8A8F98 - Accent: #4CB782, #E5484D ## Typography - Font: Inter, SF Pro - Headings: 500 weight, tight tracking - Body: 400 weight, 13-14px ## Layout Principles - Kanban and list views - Keyboard-first navigation - Command palette (⌘K) - Minimal visual clutter ## UI Components - Subtle rounded corners (4px) - Status pills - Priority indicators - Cycle progress rings ## Visual Style - Ultra-refined dark mode - Subtle hover states - Smooth animations - Glassmorphism hints
Slack
SaaS## Color Palette - Primary: #4A154B (Aubergine) - Secondary: #36C5F0, #2EB67D, #ECB22E, #E01E5A - Background: #FFFFFF, #F8F8F8 - Text: #1D1C1D, #616061 ## Typography - Font: Lato, system sans-serif - Headings: 700-900 weight - Body: 400 weight, 15px line-height 1.5 ## Layout Principles - Three-column layout (sidebar, channels, main) - Compact message threading - Persistent navigation sidebar - Floating compose areas ## UI Components - Rounded corners (4-8px) - Emoji reactions prominent - Status indicators (dots) - Threaded conversations ## Visual Style - Playful but professional - Custom emoji and reactions - Colorful sidebar themes - Friendly illustrations
Stripe
SaaS## Color Palette - Primary: #635BFF (Stripe Purple) - Gradients: Purple to cyan (#80E9FF), purple to pink - Background: #0A2540 (dark navy), #FFFFFF (light sections) - Text: #FFFFFF (on dark), #425466 (on light) ## Typography - Font Family: Inter, system sans-serif - Headings: 500-600 weight, tight tracking (-0.02em) - Body: 16-17px, regular weight, 1.5 line-height - Code: Berkeley Mono, monospace ## Layout Principles - Asymmetric layouts with intentional imbalance - Layered elements with depth (floating cards, code blocks) - Generous padding, 80-120px section spacing - Diagonal dividers and angled sections ## UI Components - Buttons: Rounded (6px), gradient fills for primary CTA - Code blocks: Syntax highlighted, dark themed - Cards: Glass-morphism effects, subtle borders, backdrop blur - Animations: Smooth parallax, GPU-accelerated transforms ## Visual Style - Rich gradients as primary visual element - 3D elements and floating UI components - Animated mesh gradients in heroes - Technical precision meets artistic expression - Dark mode as default, light as alternate
Notion
SaaS## Color Palette - Primary: #000000 (Black) - Background: #FFFFFF, #FBFBFA (off-white) - Accents: #EB5757 (red), #F2C94C (yellow), #6FCF97 (green) - Text: #37352F (primary), #9B9A97 (secondary) ## Typography - Font Family: Inter, system sans-serif - Headings: 600-700 weight, tight spacing - Body: 16px, regular weight, 1.5 line-height - Monospace for inline code ## Layout Principles - Content-first, minimal chrome - Flexible blocks-based layout thinking - Maximum readability with constrained line lengths (680px) - Subtle dividers, mostly whitespace for separation ## UI Components - Buttons: Minimal, ghost style default, subtle fills - Inputs: Borderless until focus, clean and simple - Cards: No shadow, light borders or background change - Toggles: Simple, functional, no decoration ## Visual Style - Illustrations: Minimal line art, hand-drawn feel - Icons: Outlined, thin stroke, 20px default - No gradients, purely flat design - Emoji as functional icons where appropriate - Focus on content, not container
HubSpot
SaaS## Color Palette - Primary: #FF7A59 (HubSpot Orange) - Secondary: #00BDA5 (Teal), #516F90 (Slate) - Background: #FFFFFF, #F5F8FA (light gray sections) - Text: #33475B (primary), #516F90 (secondary) ## Typography - Font Family: Lexend Deca, Queens (display), system sans-serif - Headings: Semi-bold to bold, friendly rounded letterforms - Body: 16-18px, regular weight, 1.6 line-height ## Layout Principles - Generous whitespace, breathing room between sections - Clear visual hierarchy with size and color contrast - Two to three column grids, responsive breakpoints - Alternating content blocks (image left/right) ## UI Components - Buttons: Rounded (24px radius), solid fills, clear hierarchy - Cards: White background, subtle shadow, rounded corners - Forms: Friendly labels, helpful microcopy, validation states - Icons: Filled style, consistent stroke width, playful ## Visual Style - Illustrations: Custom, friendly characters and scenes - Warm and approachable tone - Subtle gradients for depth (orange to coral) - Accessible color combinations throughout

HubSpot
SaaSCreate a design system for a SaaS platform similar to HubSpot, focusing on a Friendly and Light style. **Color Palette:** - Primary Color: #FF7A59 (used for buttons and highlights) - Secondary Color: #FF5722 (accent color) - Background Color: #F5F5F5 (soft, light background) - Text Color: #33475B (used for primary text) **Typography:** - Heading Font: "Merriweather", serif; use it for headlines and emphasis with a focus on elegance and readability. Suggested sizes: - H1: 48px - H2: 36px - H3: 28px - Body Font: "Open Sans", sans-serif; ensure readability across all devices. Suggested sizes: - Body Text: 18px - Small Text: 14px **Spacing and Layout:** - Use generous spacing to create a clean, breathable layout. - Standard padding for elements is 20px. - Maintain a consistent grid layout for alignment. **UI Components:** - Buttons: - Primary: Background #FF7A59, text color #FFFFFF, border-radius 4px. - Secondary: Transparent background, border with primary color, text color #FF7A59. - Navigation: - Fixed top, with a height of 60px, background color #FFFFFF. - Text color #33475B with hover effects using the primary color. **Icons and Imagery:** - Use minimalist icons that align with the brand's friendly and approachable tone. - Photography should convey teamwork and innovation, using warm, natural lighting. **Visual Guidelines:** - Use the accent color sparingly to draw attention to CTA elements. - Maintain a balance between text and visual elements to keep the interface engaging yet straightforward. This guide should provide a blueprint for recreating a website with a similar aesthetic and functional style to HubSpot.
Frequently Asked Questions
What converts best on SaaS websites?
High-converting SaaS sites feature clear headlines, prominent CTAs above the fold, social proof (logos, testimonials), benefit-focused copy, and simple pricing tables. The design should reduce friction and guide users toward the primary conversion action.
Should SaaS websites use dark or light mode?
Most B2B SaaS sites use light mode for a professional, trustworthy appearance. However, developer tools and creative software often use dark mode. Consider your target audience - enterprise buyers may prefer lighter, more traditional designs.
How important is mobile design for SaaS?
While B2B decisions often happen on desktop, mobile optimization is crucial for initial research and credibility. Ensure your design works well on all devices, with touch-friendly CTAs and readable pricing tables on mobile.